Inloco MetaTalks 2025

Adele Keane is the co-founder and Creative Director of Imvizar, where she leads the team in crafting award-winning spatial storytelling experiences. Working across employee experience, visitor attractions, and the arts, Adele collaborates with organisations such as Salesforce, Bupa, and Grant Thornton, as well as cultural heritage sites and renowned artists throughout Europe, Australia, and the United States. Through augmented reality and location-based experiences, she helps bring stories and artworks to life to create deeper engagement with audiences.

Drawing on her expertise in spatial experience design, user experience, and storytelling, Adele also helps others create their own AR experiences using Lureo, Imvizar’s no-code tool for spatial storytelling. Her mission is to enable anyone to design meaningful location-based AR experiences that create emotional connection with audiences.

Pauline Foessel is a curator and entrepreneur based in Dubai, and the Founder & CEO of 100 collectors, a private club uniting contemporary and digital art collectors worldwide. Through curated experiences, exclusive access, and a trusted network, she is shaping a new approach to collecting—bridging the worlds of traditional and digital art.

She also serves as Head Curator at Cultural Affairs in Lisbon, where she has redefined how urban art is experienced in the city’s public spaces and helped position Lisbon as a global hub for contemporary urban art.

Previously, Pauline founded Artpool, a private social network for professional curators, and held leadership roles including Director of Development at the Hong Kong Contemporary Art Foundation, Studio Director for the artist Vhils, Co-Director and Co-Founder of Underdogs Gallery, and Gallery Manager at Magda Danysz Gallery in Shanghai. Across all her projects, she seeks to connect communities, challenge conventions, and expand how art is shared and valued today.

Roy Azzi is the visionary CEO of HYBRID XPERIENCE, recognized for his remarkable achievements at a young age. He founded his own new media art studio and won Shark Tank Dubai with an innovative concept, showcasing his passion for merging art and technology. Renowned as a creative genius, Roy continually pushes the boundaries of the industry, using his unique ability to envision and execute groundbreaking projects. His leadership is reshaping the future of art and technology.

Ines Said is an immersive artist and XR developer whose work blends cultural heritage, sustainability, and immersive storytelling. She is the Founder of Tanit XR, Tunisia’s first open-source digital archive of endangered artifacts, and Lead XR Developer at Froliq, where she creates large-scale AR/VR experiences for energy, water, and climate futures. Her award-winning installation Shadows of Tomorrow explores human-impact narratives through interactive reflections, inviting audiences to see themselves as part of the changing environment.

Marcin Klimek specializes in Product Leadership for Virtual Reality, Augmented Reality, and AI. With over a decade of experience in technology and marketing, he is part of the IMPULSE, an EU-funded project that brings cultural heritage to life through innovative storytelling and engagement. He actively builds products and educates the market for the Spatial Computing era, while supporting Central Europe's largest immersive technology community through the VR/AR Association.

Oxana Chvyakina is the Curatorial and Project Manager at VIVE Arts (HTC), a global initiative supporting artists and cultural institutions in exploring immersive technologies. Prior to joining VIVE Arts, she was as a curator at the Moscow Museum of Modern Art and the Art for the Future Biennale.

Olga Kai has spent the past five years specializing in immersive technologies and the metaverse, building on more than 15 years of experience in marketing. Three years ago, she joined the Inloco team, where she now leads the production of all Inloco’s virtual worlds, organizes virtual and hybrid events, conducts research, and works closely with global communities across the XR ecosystem.