The theme of urbanscape's semiotics explores how cities and urban environments communicate meaning through signs and symbols present in their environment. It delves into both historical images and modernity, researching how the physical and virtual elements of a city — such as its architecture and history, urban planning and citizens' perceptions, visual imagery and aesthetic landmarks—serve as a complex system of signs that convey cultural and social messages. This perspective examines how urban landscapes are not just physical spaces but also symbolic representations that reflect and shape societal values, identities, and narratives. A parallel program will take place in the Inloco Metaverse, focusing on the semiotics of virtual worlds that represent the landscapes and culture of Arab countries. This program will reflect the regional specificity of how creators use signs to construct and depict these landscapes within their virtual environments.
The conference is organized by Inloco Initiative, a brand encompassing projects dedicated to supporting, exploring, and developing urban art since 2014. This includes the Inloco Gallery and the Nuvo Buro Group, which focuses on public art and urban design.